Instacart names internal executive as new CEO
A familiar face will replace departing Instacart CEO Fidji Simo.
Grocery technology company Instacart has appointed its current chief business officer Chris Rogers as CEO, effective Friday, Aug. 15, 2025. Rogers will replace CEO Fidji Simo, who recently announced she will leave the company to become the chief executive of artificial intelligence research and deployment company OpenAI after a four-year stint running Instacart.
[READ MORE: Instacart CEO leaving to take chief role at ChatGPT developer]
Rogers, who will report to Instacart's board of directors and also join the board upon assuming the role of CEO, has more than 20 years of management and executive experience in the consumer goods, technology, retail, and media industries. He joined Instacart in 2019 and in his current role as chief business officer he oversees all aspects of the company's commercial operations. These include retailer relationships and expansions, ad sales and research & development, partnerships, mergers & acquisitions, business-to-business, and the Instacart Health initiative to promote access to healthy grocery and produce items.
"Instacart sits at the center of how people shop, eat, and care for their families — and that's always been what inspires me most about our mission," said Rogers. "Together with our partners, we're transforming the future of grocery shopping, but more importantly, we're helping people solve real, everyday needs. We have a world-class team, deep partnerships, leading technology, and a bold vision for the future, and I'm honored to step in and lead Instacart's next chapter."
Rogers joined Instacart following nearly 11 years at Apple, where he served as the managing director for Apple Canada. In this role, he built and executed a Canada-specific strategy to drive iPhone adoption in the market. Prior to his role as managing director, Rogers led Apple's carrier channel business and the consumer retail business in Canada.
Rogers started his career at Procter and Gamble, where he led relationships with Canada's largest national grocery retailers. He is a graduate of Wilfrid Laurier University with a bachelor of business administration.
Simo will remain chair of the board to help to ensure a smooth transition. She leaves behind a number of significant accomplishments, including overseeing Instacart going public in 2023 and launching a 10-year technology-focused growth strategy.
"Over the last four years, we've transformed Instacart into a growing, profitable, leading technology platform that's helping reshape the grocery industry," said Simo. "We're building a generational company at the intersection of technology and food, and Chris is the right leader for our next chapter. He brings the kind of vision, operational excellence, and customer obsession that will help Instacart play an even bigger role in people's lives — and I couldn't be more excited to see how Chris scales the company's impact from here."
Based in San Francisco, Instacart partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America on the Instacart Marketplace.
