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11/11/2021

Instacart introduces new dollar store hub, savings options

Dan Berthiaume
Senior Editor, Technology
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Instacart is rolling out a number of new mobile app features.

Instacart is rolling out a number of new mobile app features that are designed to increase access to discount prices.

The on-demand delivery platform’s new mobile app offerings include a Dollar Store Hub. Customers can now browse deals and additional savings from roughly 14,000 discounters including Dollar Tree, which recently began offering nationwide Instacart delivery from more than 6,800 stores; as well as chains including 99 Cents Only Store, Five Below, and Family Dollar.

The rollout of the Instacart Dollar Store Hub follows the September 2021 launch of the Instacart Convenience Hub. Customers in nearly every major U.S. city can use the Instacart Convenience Hub to shop for convenience products 24 hours a day, seven days a week, with free priority delivery in as fast as 30 minutes for Instacart Express members on orders over $10.

In addition, in select markets, Instacart is testing a new delivery option which will reduce or waive the delivery fee on orders placed more than 24 hours in advance of the desired delivery date and time. The company is also offering a new Deals Tab, which features what it says are millions of dollars in savings with daily coupons from retailers and CPG companies. Customers can visit the tab to browse sales in their area and obtain savings.

Over the next few months, members of the paid Instacart Express membership program who use the company's contactless curbside pickup offering will receive 5% credit back on their eligible pickup orders, usable on future orders placed via its platform. Instacart Express benefits includes reduced service fees and unlimited free delivery on orders over $35. Instacart has expanded pickup to more than 4,500 stores nationwide across 120 grocery partners, including Aldi, Food Lion, Gelson's, Publix, Price Chopper, Schnucks, Shop 'n Save, Sprouts, The Fresh Market, and Wegmans.

"Giving people more access to food -- and more time to enjoy it together -- has always been core to our mission. For most families, when it comes to grocery shopping we know that every dollar matters. Outside of rent and transportation, groceries are one of the largest monthly budget expenditures for most households. Roughly 60% of offline grocery transactions in the U.S. include coupons, and across our own marketplace customers have already saved more than $400 million this year," said Asha Sharma, COO, Instacart. "That's why we're proud to roll out these new features that help customers get exactly what they need, while also saving along the way. Online grocery shouldn't be a luxury, and we're committed to making Instacart the most affordable way for families across North America to get the food they need from the retailers they love."

Instacart has partnered with more than 700 national, regional and local retailers to deliver from more than 65,000 stores across more than 5,500 cities in North America. Instacart's platform is available to over 85% of U.S. households and 90% of Canadian households.