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Instacart adds more than 20 new Canadian retail partners

Instacart is expanding operations north of the border.
Instacart Canada
Instacart is expanding in Canada.

Instacart is expanding operations north of the border.

The grocery technology company is adding more than 20 new Canadian retail banners to the Instacart app and grew the number of stores in Canada it delivers from by 60% in 2022, including new and expanded same-day delivery partnerships with The Bay, Rexall, and Linen Chest; as well as Metro banners Food Basics, Adonis, and Super C.  

Instacart now delivers from more than 4,000 stores across all 10 Canadian provinces. Customers in the provinces of Ontario and Quebec can now get their groceries delivered in as fast as an hour from three new Metro banners - Food Basics, Super C and Adonis - in addition to more than 180 Metro stores countrywide.

In October 2021, Instacart expanded its presence in Quebec. The company, which initially launched Quebec operations in Montreal in June 2021, branched out into Quebec City, Laval, Gatineau, Longueuil, Saint-Jean-sur-Richelieu, Granby, Saint-Hyacinthe, Boucherville, Drummondville, Sherbrooke, Châteauguay, Salaberry-de-Valleyfield, Shawinigan, Lévis, Brossard, Repentigny and Blainville.

Customers in those Quebec communities were enabled to order products online for delivery in as fast as an hour from H&M, Pharmaprix, Sephora Canada, and Staples Canada (known as Bureau en Gros in Quebec). Instacart also offers French-language services for customers, Instacart shoppers, and retailers in Quebec, which marks the first time the company has translated its same-day online delivery platform outside of English.

“From regionally beloved retailers to Canada's top five grocers, we're proud to serve as an enablement platform for the retailers customers know, love and trust countrywide," said Chris Rogers, chief business officer at Instacart. "We look forward to serving even more retailers and brands next year with our e-commerce and advertising offerings, making it more convenient for Canadians to shop from their favorite stores and discover new products."

"At The Bay, we are always thinking about the customer. Through this partnership, we are addressing an important 'get-it-now' need for our customers - whether it is a last-minute gift or a must-have item for their home or beauty routine," said Margot Johnson, chief business officer at The Bay. "Initiatives like this are part of the continual innovation and new experiences The Bay is delivering to make it easy and convenient for customers to discover and get the products that reflect their life and style."

Instacart has partnered with more than 600 national, regional and local retailers to deliver from nearly 55,000 stores across more than 5,500 cities in North America. Instacart's platform is available to over 85% of U.S. households and 90% of Canadian households.


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