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Guest Viewpoint: ESLs can Address Brick-and-Mortar Disconnects
By Andrew Dark, CEO, Displaydata
As most retailers can attest, perceived inconsistencies between the online and offline worlds can lead to customer dissatisfaction and ultimately lost sales. Consumers believe it’s not possible to receive the same promotion or rebate in-store as online.
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How Retailers are Finding Business Value in Social Loyalty
By Chris Mike, Chirpify
These days, retailers spend a lot of time obsessing over letters, specifically CAC and CLV. Most know these terms as shorthand for customer acquisition cost and customer lifetime value. Both are key concepts and incredibly important metrics if you operate a retail business.

