Insights

We often talk about how to avoid, deter and block bots. But much opportunity lies in figuring out how to distinguish between good and bad bots, and to understand how the distinctions change across applications and environments, especially within the retail industry.

It makes no sense for Amazon.com to open the type of physical bookstores it helped obliterate, not when the online giant already has the physical infrastructure in place to support a large scale rollout of another type of store in one of retail’s hottest sectors.

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.

While the United States continues to experience slow, yet steady economic growth, the future of the domestic retail industry remains unclear as businesses are forced to adapt to a world where consumers are more cost-conscious than ever before. Amidst this challenging climate, retailers must be smarter at understanding their customers, products and the experiences they offer.

Revisiting Brand and Revenue Expansion Strategies

Retailers are continually on a quest to find innovative technologies to help deepen customer engagement with their brand.

Yet, perhaps the most critical part of the buying journey happens when a consumer puts down her device and looks for a human being she can talk with about solving her problem – something that even the most engaging technology can’t provide by itself.

It was a big season for online retailers. From November through December 2015, the final sales tally exceeded $83 billion (12.7% more than the year before). Cyber Monday alone ended up being the single largest online shopping day in history, generating over $3 billion in sales.

The winners in today’s retail food retail sector will be those who can continually stay ahead of competitors by retaining current customers and attracting new ones.

However, many of the tools of yesterday are likely stale and ineffective today. Trending indicates that older, traditional practices of discount/promotional pricing, printed signs/stickers, and aisle video display monitors to attract customers and increase sales are becoming outmoded and have lost their effectiveness in many food retail environments.

For millennials it’s little more than legend, but the dotcom crash of the early 2000s was a very real event for any retail IT professionals of the Gen X or Baby Boomer demographics.

As retailers prepare to kick off the technology conference/user group season with the upcoming NRF “Big Show,” it might be a good idea to review a few lessons from that era about how to properly evaluate vendors and solutions.

A Shaky Investment

With the major selling holidays now behind us, retailers are preparing to handle the onslaught of returns that began on Dec. 26 and continue well into the first few weeks of the New Year.

In fact, according to the National Retail Federation’s “2014 Consumer Returns in the Retail Industry,” the amount of holiday merchandise returned to stores last year amounted to $68.9 billion.