Huey Magoo's to expand footprint — here’s where
Chicken tender chain Huey Magoo’s is expanding its presence across the country – including with a new store prototype.
At roughly 1,500-sq.-ft., the condensed store format is designed to reduce entry costs and accelerate development timelines for future franchises. While larger freestanding locations with drive-thrus remain top performers, Huey Magoo’s says that many of its new restaurants have achieved comparable average unit volumes, which “underscores the strength and flexibility of the model.”
The chain added that the condensed prototype also delivers operational efficiencies in labor, utilities, and overhead while maintaining the same menu and experience.
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"As we grow strategically across the country, our focus remains on building a brand that's not only loved by guests but also creates meaningful opportunities for franchisees," said Andy Howard, president and CEO of Huey Magoo's. "Our new condensed store prototype makes it easier than ever to join the Huey Magoo's family by offering a smart, scalable format with strong ROI, especially as real estate becomes more competitive.”
Huey Magoo’s has opened a slate of new locations in the first half of 2025, including stores in Springfield, Mo., Bellefontaine, Ohio, Cape Coral, Fla., Perry, Ga., and a landmark debut in Palmetto Bay, Fla. – Huey Magoo's first location in Miami-Dade County and the 76th overall. The chain also recently opened its first-ever airport location at Sarasota-Bradenton International Airport in Florida.
Huey Magoo's is on track to open additional restaurants in Tupelo, Miss.; Macon, Augusta, and Cornelia Ga., Aiken, S.C., Republic, Mo. and Miami before the end of the year. The chain has signed multi-unit franchise deals throughout 2025, including a three-store agreement in the first quarter in the Atlanta DMA (Carroll, Coweta and Troup counties), a three-store agreement in the second quarter in southern Utah (Iron and Washington counties), and most recently in the third quarter, another three-store agreement in the Atlanta DMA, covering the cities of Kennesaw, Marietta and Decatur.
“By expanding into more non-traditional spaces like airports, which are now more accessible from a cost standpoint, we're excited to be opening even more avenues for franchisees to grow with us and serve ‘The Filet Mignon of Chicken’ nationwide,” said Howard.
Founded in 2004 and based in Orlando, Huey Magoo’s operates more than 75 locations across 12 states.
