Hudson unveils revamped next-gen store concept

Hudson has revamped its retail format.

The company, which operates more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, is rolling out a new store concept designed to position it for future growth. Launching in key markets starting in early 2020 as part of a phased opening, the next generation of Hudson stores will feature digital displays that allow for localized consumer content controlled internally by the corporate team. 

The store model is flexible can be adapted at any time to meet the local needs of airport travelers, with interchangeable modular walls for a smooth transition between retail offerings, according to Hudson. From creating seasonal displays, enhancing select product categories, and making swift changes to put the latest sporting swag on display for the big game, the Traveler’s Best Friend can make it happen! Not to mention, after successful pilots, Hudson’s next-generation store concept will include self-check-out stations to create quick and stress-free transactions for its always-on-the-go travelers.

“Our refreshed design concept will grab customers at the door and draw them all the way into the back of the store – giving us the opportunity to customize each store to make it more enticing to travelers and profitable for our travel-hub partners,” said Brian Quinn, executive VP and COO.

In addition to Hudson’s next-generation store rollout, the company will also introduce a new mobile application in mid-2020. The “Hudson Blue” app will allow travelers to connect with their Hudson store from their mobile device and gather insight on products and promotions at any given time. It also will provide features to ease the stress of travel outside their stores, the company said.