Hudson opens six stores at new Virgin Hotels Las Vegas

Hudson is betting big on Las Vegas.

The travel retailer, which has more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, has opened six stores at Virgin Hotels Las Vegas. The new hotel, part of Curio Collection by Hilton, boasts 1,500 rooms across three towers and 60,000 sq. ft. of casino space. It’s located on a 1.27 million-sq.-ft. property just off the Las Vegas Strip, in a space formerly occupied by The Hard Rock Hotel.

The new stores’ sleek and modern architecture and dramatic lighting are in perfect synch with the setting. Featuring wide-open storefronts that spill out onto the casino floor or directly in front of the residential towers, the stores are designed for maximum visibility and to capture maximum foot traffic. 

Hudson’s signature branded travel convenience concept is making its casino resort debut at the hotel. The other new stores include 5th & Sunset, a premium sunglass and accessory shop; Chill by Hudson, a locally-inspired sundry shop and Swag, which offers Las Vegas-branded gifts and apparel along with swimwear, high-end fragrances and jewelry.

Additional stores include Brookstone, offering top brands in audio, entertainment, travel essentials, and wellness products as well as fun gadgets. There is also a Dunkin’. 

“There is such an immense feeling of honor being the first retailer selected to operate at the stunning new Virgin Hotels Las Vegas, and the timing could not be more perfect as we begin to witness the rebound of travel,” said Roger Fordyce, CEO of Hudson. “As we continue to expand our presence across resort and luxury hotels, we remain committed to delivering retailing options that not only meet guests’ every need but that also go above and beyond to provide a world-class customer experience.”