Advertisement
09/09/2022

HSN expands reach of livestream shopping

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture
Image
HSN is now available on YouTube TV.

HSN service is now available on a major new platform.

HSN, a part of multiplatform video commerce provider Qurate Retail Inc., has debuted on YouTube TV, a live TV streaming platform with more than 5 million subscribers and trialers in the U.S. As a result, HSN now offers live video commerce programming across a variety of product categories to YouTube TV, which is available across smart TVs, streaming media players, smartphone apps, tablets, computers, game consoles, and smart displays.

HSN is joining sister brand QVC, also a subsidiary of Qurate Retail, as the only two retailers currently on YouTube TV. The retailer presents a curated assortment of products in categories including health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics. Other HSN customer touchpoints include two linear channels, a website and mobile app, a shoppable streaming service, and social pages.

In June 2022, Qurate Retail Inc. launched a web version of its interactive streaming shopping service for its QVC and HSN banners. The QVC+ and HSN+ streaming experience is available to approximately 120 million internet-connected homes in the U.S., as well as across several popular streaming platforms.

QVC+ and HSN+ offer live, on-demand and streaming-only content together in one fully shoppable app. The streaming service combines QVC and HSN’s five linear channels (QVC, QVC2, QVC3, HSN and HSN2) with three digital-only linear channels and approximately 20 original, streaming-only shows.

Streaming-only shows include exclusive deal drops, documentary-style deep-dives on specific brands and celebrities, and culinary programs. Digital-only linear channels include fashion, culinary, and Spanish-language offerings.

QVC also recently launched the first livestream shopping channel on FuboTV. QVC is offering 20 hours a day of live video commerce programming (and four hours of prerecorded content)featuring premier brands and new products presented by celebrities and other personalities who engage with customers in real-time across multiple platforms.

FuboTV, which has 1.06 million subscribers in North America (as of the first quarter of 2022), is available across most connected and smart TVs, gaming consoles, mobile apps, tablets and the web.

With the launch, QVC is now available on the top subscription services for digital livestreaming TV, which have a combined total of approximately 14 million subscribers in the U.S. These services are also known as vMVPDs, or virtual multichannel video programming distributors. As a result, QVC now reaches nearly 95% of pay digital livestreaming TV households in the U.S.

Combined, QVC and HSN reach more than 200 million homes globally via 14 TV networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

"HSN brings its unique, engaging live video shopping experience to YouTube TV, one of the leading live TV streaming platforms," said David Apostolico, senior VP, platform strategy, development & distribution, vCommerce ventures at Qurate Retail Group. "We're excited to welcome new customers to HSN via YouTube TV, while providing our existing customers with another convenient way to access their favorite HSN programming."