The Honey Baked Ham Company is giving its stores a makeover.
A year after unveiling its new brand identity, which featured a revamped logo and new burgundy and warm orange color palette, the company announced plans to launch a major remodeling program across its network of 435 HoneyBaked locations. In addition to updating the look of the stores, the initiative also aims to provide an enhanced customer experience.
The new design is intended to reinforce HoneyBaked's premium offerings of ham, turkey, sides and lunch by aligning the stores with the attention to detail and handcrafted care that consumers often associate with their neighborhood butcher shop and deli. The extensive exterior remodel including new signage, relocated entrance doors, new building color and awnings featuring the new branded color palette and upgraded lighting and landscaping.
Interior enhancements will feature a handcrafted look including wood tones and subway tile, updated signage, enhanced merchandising area and the flexibility to increase or decrease seating based on peak traffic times.
Additionally, the updated design will leverage technology and layout to improve the customer experience during seasonal times. New features include a more efficient ordering process, the ability to order online and pick-up in store and a separate pick-up area for carry-out orders.
HoneyBaked's first renovated store to feature the new design opened in Alpharetta, Ga. on, October 28, with a second set to open in the Perimeter Center area of Atlanta. The company plans to remodel 10 to 20 stores per year.
After 62 great years, it was time for HoneyBaked to modernize itself to appeal to today's consumers," said JoAnn Herold, chief marketing officer at The Honey Baked Ham Company. "This modernization started with an updated brand identity, manifesting itself across our website, advertising creative, merchandising, packaging, uniforms and now, our retail stores."