Homeland speeds up queues, enables social distancing via self-checkout

Dan Berthiaume
Senior Editor, Technology
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A regional Southwestern grocer is offering a self-checkout option alongside traditional POS terminals.

Homeland is deploying the Toshiba Self Checkout System 7 to provide shoppers the choice of completing their purchase with a store associate or through self-checkout. Stores equipped with self-checkout offer four open lanes throughout the day. 

The retailer seeks to provide exceptional customer service with multiple checkout options and faster checkout times, as well as extend a low-touch checkout option to ensure safe social distancing during the current COVID-19 pandemic. Self-checkout also frees time for store personnel to focus on other essential tasks. Utilizing Toshiba best practices, Homeland reports a better than 40% customer utilization rate, surpassing the retailer’s 30% objective. 

Toshiba partner TRUNO Retail Technology Solutions provided integration and onsite training services. Homeland plans to install Toshiba SurePoint 4820 POS touchscreens in conjunction with TRUNO within a year. The grocer intends to leverage this solution to improve associate productivity and further lessen checkout times by enabling store personnel to input transactions more intuitively.

“Implementing Toshiba’s POS and self-checkout systems in our stores is definitively improving our shopping experience,” said Homeland VP of IT Chris Smith. “As a community-centric and employee-run organization, it is vitally important to deliver elite service to every customer. Toshiba is helping us accomplish this objective. Whether completing transactions through self-checkout or via traditional lanes, our customers appreciate the convenience and simplicity Toshiba has made possible.” 

Homeland is part of the HAC Inc. grocery chain, headquartered in Oklahoma City, Oklahoma. Homeland is HAC’s largest banner, as well as Oklahoma’s largest locally-owned grocery store chain, with 30 locations statewide.