At Home in expansion mode

At Home has had a busy October.

The value home décor retailer opened three new stores in October, for a total of 258 locations. The new stores are in St. Petersburg, Fla.; Fayetteville, Ga; and East Northport, N.Y. The company has a long-term goal of 700-plus stores nationwide.

At Home stores average 100,000 sq. ft. and sell up to 45,000 items. The offerings include furniture, rugs, wall art, housewares tabletop, patio and holiday décor.

At Home recently launched a new mobile app designed to let customers quickly obtain access to their orders and to check out. In the store, shoppers can scan a tag with the app to see availability and product reviews. The app also enables customers to link to their loyalty accounts and coupons, and see their progress toward becoming a VIP loyalty member.

In September, the company partnered with consumer financing company Synchrony to streamline its branded credit card application process with mobile technology in an effort to create a better, more efficient experience for customers.

Based in Plano, Texas, At Home was acquired in July 2021 by private-equity firm Hellman & Friedman in an all-cash transaction valued at $2.8 billion.