Home Depot targets millennial homeowners with new portal
The Home Depot Inc. is reaching out to young homeowners where they spend much of their time – online.
The home improvement giant is launching an online portal it calls the New Homeowners Hub. The hub is designed to offer current and future first-time homeowners with resources including DIY guides, product recommendations, and design inspiration.
Virtual workshops provide expert, step-by-step guidance on projects like how to paint a room, replace light fixtures, install a faucet, or replace a garbage disposal. In addition, a catalog of workshops are intended to teach the fundamentals of caring for different areas of the home, including HVAC and plumbing, as well as seasonal maintenance. Consumers can find both livestream and on-demand options, which they can view any time and at zero cost.
"Our research has shown that lack of proper knowledge, tools and time were the top barriers for millennials navigating home improvement projects, which is especially stressful for a generation of current and soon-to-be first-time homeowners," said Molly Battin, senior VP and chief marketing officer at The Home Depot. "Helping homeowners complete projects is part of our DNA, so it was a natural move to create an online resource designed to empower our customers with everything they need to confidently turn their first house into a home."
The Home Depot tailors virtual portals
The New Homeowners Hub is the latest online resource Home Depot is positioning to serve a specific customer demographic. Other examples include Mission Transition, a series of guided online courses aimed at providing U.S. service men and women with knowledge and resources to help them transition into the civilian workforce.
Home Depot also offers the Path to Pro program, which is an attempt to help address the growing skilled labor shortage in the U.S. and build the next generation of trades professionals with dedicated online resources.. Announced at the end of 2020 and launched in 2021, the Path to Pro Skills Program offers a free training program for those interested in pursuing and growing a career in the skilled trades and prepares them for their first job.
Headquartered in Atlanta, The Home Depot is the world's largest home improvement specialty retailer. At the end of the second quarter of fiscal year 2023, the company operated a total of 2,326 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico.