Home Depot adds new features to 'Magic Apron' AI tool
The world’s largest home improvement retailer is expanding the capabilities of its artificial intelligence-powered shopping assistant.
Home Depot is rolling out new in-store capabilities for its Magic Apron shopping tool, which helps customers to locate products, receive project guidance and find answers tailored to their local Home Depot stores while shopping. The expansion of Magic Apron’s capabilities builds upon the company's Store Mode feature, which was originally launched in 2022 and helps customers shop more efficiently with barcode scanning, improved wayfinding and other store information.
Magic Apron, first launched in 2025, now allows guests to do the following while shopping at Home Depot stores:
- Get expert guidance and complete projects with confidence: Customers can ask Magic Apron product-specific questions, get help determining whether a product is right for their project, and get recommendations on the tools and supplies needed to complete a job. For example, a customer can take a picture of a bag of grass seed and ask what fertilizer is needed specific for their climate or find out what supplies are needed to patch and paint a drywall repair.
- Ask questions your way: Customers can text questions, use voice-to-text, upload pictures, and interact in their preferred language.
- Find what you need, fast: Customers can access the map for their chosen store and find product aisle and bay locations quickly, with the ability to check product availability in-store as well as at other stores.
"Customers come to The Home Depot for expert guidance, and we know they want their shopping experience to be easy and efficient," said Jordan Broggi, executive VP of interconnected retail. "Magic Apron takes the best of our digital expertise and brings it into the physical store, creating a more connected shopping experience that helps customers find products, get project guidance and make decisions faster. Our associates remain at the center of the shopping experience, and Magic Apron gives customers another way to access guidance and support while they're in our stores."
Magic Apron is now live in all U.S. Home Depot stores. Shoppers can open it in The Home Depot mobile app or scan a QR code on in-store signage.
The retailer said that customers shared positive feedback about the new features during pilot testing, stating that the new features help them locate products more quickly, improve their confidence in purchasing decisions, and help them better understand product compatibility.
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At the end of the second quarter, Home Depot operated a total of 2,364 retail stores and over 1,340 SRS locations across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico.
