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Holiday shoppers’ top delivery priorities are…

Shipt holiday bag
Shipt data shows holiday shoppers want timely deliveries.

A new survey reveals what consumers are looking for when they schedule holiday deliveries.

The online survey of 3,000 U.S. adults who celebrate a winter holiday from same-day delivery platform Shipt reveals that 86% of respondents said on-time delivery of gifts is a top delivery priority. 

In addition, three in four (74%) respondents said that quality of shipping service is a top delivery priority, while six in 10 (61%) cited reliability of delivery. Other interesting findings include:

  • Three-quarters (73%) of respondents said it is important for brick-and-mortar stores to offer delivery.
  • If traveling for the holidays, 40% of respondents would have their online purchases delivered to their destination. 
  • About three in 10 (28%) respondents will have most or all their gifts delivered to recipients using shipping and delivery services. 

"We hear from our customers and retail partners that the perfect combination of speed, reliability, and value is really what matters, especially during the holiday season," said Shipt COO Raj Kapoor. "What we see is that consumers understand the constraints of the system. They turn to same-day delivery, through services like Shipt, to ensure they get the items they want and need delivered where they need them as efficiently as possible, prioritizing trustworthy and quality delivery." 

This online survey of 3,000 U.S. adults who celebrate a winter holiday was commissioned by Shipt and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between Oct. 10-13, 2023.

Shipt provides personal shopping and delivery in more than 5,000 U.S. cities. An independently operated, wholly-owned subsidiary of Target Corp, Shipt was founded and headquartered in Birmingham, Ala., and also maintains an office in San Francisco.

uShip: Consumers want sustainable holiday shipping

Sustainable shipping is a priority of nearly two-thirds (63%) of respondents to the recent Consumer Holiday Shipping Report from uShip and Censuswide, while 30% indicate they plan to procrastinate their holiday shopping into either early December or the week before Christmas: One-third of respondents said delayed shipments represented their biggest pet peeve of the 2022 holiday shopping season.

In addition, 31% of respondents to the uShip survey said a complicated shipping and delivery process would deter them from following through on their purchase of a large item. One in four said the expected delivery date being too long is a holiday purchase deterrent.

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