Holiday 2026 Scorecard: What Foot Traffic Reveals About the Shopper Heading Into 2027

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Webinar: Tuesday, December 15, 2026, at 2 p.m. EST

The 2026 holiday season is a key test of how consumers are balancing value, convenience and experience. In this webinar, R.J. Hottovy, Head of Analytical Research at Placer.ai, will use location analytics to give an early scorecard on the season, from Thanksgiving week and Black Friday through the final shopping days before Christmas. He will cover which categories, formats and retailers gained visits, where shoppers traveled farther or cut back, and how timing shifted compared with past seasons. He will then translate those patterns into the trends retail leaders should plan around in 2027, including store fleet strategy and how shoppers’ trips are being redistributed across channels and formats.

Register now to get an early read on who won the holiday season and what it signals for next year.