HMSHost, Starbucks Expand Partnership to transform customer experience

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HMSHost, Starbucks Expand Partnership to transform customer experience

By Marianne Wilson - 02/09/2021

HMSHost and Starbucks are working to enhance the coffee experience for travelers.

The companies entered into a new, multi-year agreement that will allow them to leverage new technologies, upgrade store locations and roll out new food and beverage offerings in airports and travel plazas across North America. The deal provides the opportunity for HMSHost to maintain and build upon its existing base of the nearly 400 Starbucks stores.

Under the new agreement, HMSHost will fully integrate the Starbucks loyalty program and mobile order and pay technology everywhere HMSHost operates in North America. In addition to rolling out new innovations, HMSHost will also introduce Starbucks contemporary fresh food program across the nation.

“We are thrilled to have Starbucks continue to be a major player in our coffee portfolio,” said HMSHost executive VP of restaurant development Stephanie Havard. “Our depth of experience with leading restaurants makes HMSHost a valuable partner for many preeminent brands. We want our customers to know that we are hyper-focused on making their travel experience as pleasurable as possible and we are excited about the future.”

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