H&M shoppers in U.S. can shop now, pay later — across stores and online

Marianne Wilson
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H&M storefront

H&M is giving its shoppers another payment option. 

The fast-fashion giant, in collaboration with global payments provider Klarna, is deploying a new, personalized payment solution enabling a frictionless and flexible checkout for U.S. customers. With the new “Pay Later” solution, shoppers who are members of H&M's loyalty program can shop now and pay later both online and in stores using the H&M app. The purchases are handled within the H&M app where customers can decide how and when they want to pay. 

"Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the U.S. a whole new way of paying for their fashion finds,” said Stefan Vos, CFO, H&M North America. “Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop.

"The foundation of the Klarna and H&M partnership is a commitment to continuously develop smarter, simpler and engaging shopping experiences. We at Klarna are excited to now launch our leading Pay later offering together in the U.S. enabling a unique shopping experience for consumers - instore and online," said Sebastian Siemiatkowski, CEO at Klarna.