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06/24/2021

Hibbett changes corporate name

Marianne Wilson
Editor-in-Chief
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Hibbett has changed its name to better reflect its expanded fashion focus. 

Effective June 24, Hibbett, Inc. changed its corporate name from “Hibbett Sports, Inc.” to “Hibbett, Inc.” The company’s ticker symbol, “HIBB”, will remain unchanged.

The name change comes as Hibbett has evolved its corporate strategy during the past several years to emphasize athletic-inspired fashion merchandise, explained Mike Longo, president and CEO. 

“Our new corporate name of Hibbett, Inc. better reflects our consumer-centric toe-to-head focus that leads with in-demand footwear and provides cross-category connectivity to our apparel and accessory offerings,” he said. 

Longo added that that the retailer will continue to offer select products for customers that participate in individual and team sports in a number of stores and through its omnichannel platform, “providing a compelling assortment of athletic-inspired fashion footwear, apparel, and accessories to underserved neighborhoods and communities across the United States will remain our primary focus.”

Hibbett operates 1,071 Hibbett and City Gear stores located in 35 states nationwide.