Hermès tops list of luxury brands with the highest resale value
A brand that has stood the test of time commands the highest dollar in the luxury resale market.
Hermès has reclaimed the top position as having the best resale value, according to Rebag’s 2025 Clair Report, which tracks value retention and brand performance across the global secondary market. Hermès has an average 138% value retention, a 38% year-over-year increase. Over a 10-year period, resale values of the brand's BIrken bags have surged 92%, far outpacing Hermès' own retail price growth of 43%.
Goyard followed Hermès closely with 132% retention, up 28% from 2024. The Row, a U.S. label founded by sisters Ashley Olsen and Mary-Kate Olsen, came in third, with 97% retention, up 24% from 2024.
The report noted that global tariff shifts in 2025 raised primary market prices across handbags, watches and fine jewelry, reinforcing the resale market's position as a stable, investment-driven channel for access and value.
"Global tariff shifts and evolving consumer behaviors have made 2025 a defining year for luxury resale," said Charles Gorra, CEO and founder of Rebag. "Higher primary prices pushed more consumers to the secondary market, reaffirming its stability.”
Other highlights from the report are below.
•As tariffs pushed up the cost of gold and other precious materials, fine jewelry solidified its position as a dependable investment category. Van Cleef & Arpels and Cartier led resale performance, with enduring icons like the Sweet Alhambra and Love collections continuing to perform.
•Hermès led the handbag category in 2025, with the Kelly Mini II reaching 282%, the Sellier Birkin 183%, and the Constance 137%. Other core styles exceeded 110% retention. Stricter quota limits tightened supply, pushing premiums higher. Birkin resale values have more than doubled retail price growth over the past decade.
•Rolex remained steady at 104%, with standout models like the Submariner Hulk reaching 244% of their original retail price. Cartier advanced to 87%, solidifying its position as one of the most dependable luxury investments.
•Louis Vuitton x Takashi Murakami's return boosted search demand and pushed top styles above 130% resale value.
Rebag's 2025 Clair Report contains research and data from Clair, Rebag's proprietary appraisal index that uses factors including retail price and demand to determine item pricing for cash or credit. The report reflects data from the trailing 12 months to identify the biggest movers in the luxury resale market.