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Hermès continues U.S. expansion; signs new lease in Atlanta

Al Urbanski
E-commerce helps guide Hermès’ expansion; it found 78% of its new customers online this year.

Hermès, the worldwide supplier of luxury leather goods and ready-to-wear apparel and accessories, continues its expansion in the United States.

After recently opening its first store in Austin (its third in Texas), the Paris-based company announced the signing of an 11,000-sq.-ft. lease at Macerich’s Scottsdale Fashion Square in Arizona. Its next stop: Phipps Plaza in Atlanta.

Hermès has signed a lease for a 7,000-sq.-ft. space at the Simon property and intends to open there in the second quarter of 2024.

"The addition of Hermès at Phipps Plaza is another exciting step in the luxury evolution our consumers expect in Atlanta," said Vicki Hanor, senior VP of luxury leasing at Simon.

Some 18% of Hermès’ first-half revenues of $5.5 billion were accounted for in the Americas—a two-percentage-point rise over 2021. Its biggest market is Asia where it did nearly 60% of its business in 2022. The rest was done in Europe.

The luxury goods stalwart’s physical space game plan has been influenced by a strong increase of traffic and sales online. In its second quarter communication, Hermès reported that 78% of its new customers came to the company via e-commerce.

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