Health insurer opens Amazon storefront

Dan Berthiaume
Senior Editor, Technology
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A Michigan-based health insurer is enabling some members to buy select items via Amazon.

Priority Health now allows members who are part of a commercial group or individual health plan to order and pay for eligible products using health savings accounts (HSA) and flexible spending accounts (FSA) through its Amazon storefront. Priority Health is among the first health insurers in Michigan to collaborate with Amazon on an HSA and FSA-eligible storefront.

Through the company’s branded storefront on Amazon, Priority Health members will be able to shop from thousands of HAS- and FSA-eligible items, ranging from bandages to contact solution, and place their orders. Members who already use Amazon can add the eligible items to their existing carts. 

Additionally, members can choose to add their HSA and/or FSA debit cards to their Amazon account for streamlined payment and reimbursement paperwork. If members elect to not add their HSA or FSA card to their account, they can still make purchases via the Priority Health Amazon storefront and submit receipts for reimbursement.

“Priority Health continues to seek out ways for our members to get more for their money by providing health insurance built around their unique needs,” said Carrie Kincaid, VP, individual markets at Priority Health. “By collaborating with Amazon, we are able to offer quick and easy home delivery of items to improve the lives of our members.”