Hanna Andersson adds tech veteran to c-suite

Premium children’s apparel brand Hanna Andersson has named a new chief technology officer.

Mike Frazzini, who previously served as technology chief of staff for floral and gift marketplace FTD, has joined the company as chief technology officer. Frazzini will spearhead all technological advancements as the company continues its growth.

Reporting to CEO Aimée Lapic, Frazzini brings over 25 years of leadership experience in the delivery of effective software products, systems integrations, and novel solutions for e-commerce, business intelligence, ERP, finance and operations. In his new role with Hanna Andersson, he will lead a team in developing the technology to enable e-commerce growth initiatives, while ensuring high performance MarTech and back-end technology operations.

At FTD, Franzzini served as the CTO's principal advisor on matters of technology vision, architecture, craft, process and organization structure. Prior to that, he served as chief of data science and insight products at Iterate.ai. Frazzini was the first technology hire at eBags.com, where he served as CTO and senior VP of operations.

“Hanna Andersson is such an incredible and well-respected kids apparel brand, with huge potential to scale their business even further,” said Frazzini. “I'm looking forward to being part of and collaborating with the team to help achieve those goals."

With the hire, Hanna Andersson continues to add talent to its leadership. Just weeks ago, the brand named Apple and Gap veteran Grace Wong to its c-suite as chief brand officer.

"Mike is a visionary leader with the technology skillset that will help us in reaching our ambitious growth goals,” said Lapic. “We look forward to having him join the Hanna Andersson executive team."

​​Founded in 1983, Hanna Andersson’s products are designed for children ages newborn to 12 years, with a complementary assortment of family apparel.