Hanna Andersson adds Apple, Gap veteran to c-suite

Direct-to-consumer children’s apparel brand Hanna Andersson has named its new chief brand officer.

Grace Wong brings over 20 years of brand building experience to the brand, and will oversee Hanna Andersson’s overall marketing strategy. Reporting to CEO Aimée Lapic, Wong will lead creative development of all brand and product assets while producing storytelling across the brand's ecosystem.

Most recently, Wong served as VP of global marketing for the Beats by Dr. Dre brand at Apple. During her tenure, she led the two fastest-selling Beats product introductions ever: Beats Studio Buds and Beats Fit Pro.

Prior to Apple, Wong served as VP of global marketing across all Gap brands and led the marketing efforts to launch the Gap in China. In addition to her work with Beats by Dr. Dre and the Gap, Grace also worked on other brands including Johnson & Johnson, Pfizer and Coca-Cola while at marketing agencies earlier in her career.

"I'm looking forward to joining Hanna Andersson, and the company's incredible, female-led executive team, at such an amazing moment for the brand and children's apparel industry in general,” said Wong. “Customers are more discerning than ever before, and given the high quality and high standards that Hanna Andersson brings to the table, there is so much opportunity for the brand.”

Founded in 1983, Hanna Andersson’s products are designed for children ages newborn to 12 years, with a complementary assortment of family apparel.

"Grace is exceptional at developing strategies that not only garner brand awareness, but also drive significant business growth,” said Lapic. “Her unique expertise in taking brands to new heights without losing sight of what makes the brand special will be integral as we look towards the future of Hanna Andersson."