Hanna Andersson adds GoPro exec to C-suite
A premium children’s apparel brand has made a new addition to its C-suite.
Hanna Andersson, best known for its pajamas, has named Kacey Sharrett as its new chief digital officer. In this role, she will oversee the brand’s digital ecosystem and customer experience, leading strategies that strengthen acquisition, engagement, and loyalty.
Sharrett brings nearly two decades of leadership experience across digital, direct-to-consumer, e-commerce, performance marketing, and omnichannel strategy. Most recently, she served as head of direct to consumer at GoPro for more than two years, where she led global e-commerce and performance marketing initiatives. She spent more than four years in total at the technology company.
"Kacey brings a powerful combination of strategic vision, digital depth, and operational leadership," said Hanna Andersson CEO Aimée Lapic, who joined the company in 2022. "Her experience modernizing digital capabilities, developing high-performing teams, and driving performance marketing at scale will be invaluable as we continue advancing Hanna's own digital foundation and unlocking new ways for customers to experience our brand."
Prior to her time at GoPro, Sharrett spent more than four years at Barnes & Noble, Inc., most recently serving as VP of e-commerce and digital operations. Earlier in her career, she spent 15 years in leadership roles with Toys "R" Us and Babies "R" Us.
"I'm excited to join Hanna Andersson at such a pivotal moment in the brand's journey," said Sharrett. "Hanna has a rare combination of deep heritage, loyal customers, and a clear point of view – and I'm looking forward to helping strengthen the operations, processes, and partnerships that support that promise as the business continues to scale.”
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Founded in Portland, Ore., Hanna Andersson operates as an online-only retailer. The brand’s products are designed for children ages newborn to 12 years, with a complementary assortment of family apparel.
