A Texas-based regional grocery giant is opening its customer base to local food service retailers.
H-E-B has launched a pilot program to help area restaurants during the coronavirus crisis. Select H-E-B stores will sell ready-made meals from restaurant partners. All proceeds from the sales of these chef-prepared meals will go directly to the restaurants.
The retailer launched the program in San Antonio, and is also now running it at stores in Houston and Austin. As the program develops, H-E-B may add other potential restaurant partners in the San Antonio and Austin markets.
“We are a family of foodies, and we have a deep relationship with lots of restaurants and chefs, so this is something we wanted to do to help in these difficult times,” Dya Campos, H-E-B director of government and public affairs, said in an interview with the San Antonio Express News.
In addition to its restaurant delivery pilot, the company is also providing seniors with personal shoppers through its Favor Delivery on-demand delivery subsidiary during the coronavirus pandemic.