H-E-B brings on-demand delivery to Texas A&M

Dan Berthiaume
Senior Editor, Technology
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H-E-B college delivery

Campus residents at Texas A&M University have a new omnichannel grocery option.

Texas-based regional grocer H-E-B and Texas A&M are launching a new joint program called “Campus+” which allows students, faculty and staff on the College Station main and West campuses of Texas A&M to place orders via the H-E-B website or app. Campus customers can then choose from eight dedicated delivery zones and receive grocery orders to their doorsteps for a $5 fee, or use free curbside pickup.

H-E-B has been actively working to streamline and expand its curbside pickup and delivery business. In September 2020, the company rolled out a number of micro-fulfillment centers to automate picking and packing for curbside pickup and delivery orders. The centers use robotic systems to efficiently locate and retrieve products stored in a space too compact for human workers.

H-E-B has partnered with Texas A&M Athletics since the 2005-06 school year, serving as the “Official Tailgate Headquarters” and “Official Grilling Zone” for football.

“H-E-B’s curbside and home delivery is a favorite throughout the state, making shopping on the go more convenient than ever,” said Lacey Dalcour Salas, H-E-B public affairs manager. “By using the My H-E-B app or shopping online, H-E-B’s personal shoppers will hand pick your grocery selections and deliver to you curbside, doorstep and on campus at your scheduled time.”

“H-E-B is an iconic Texas brand and has been a long-standing partner of Texas A&M University,” said Shane Hinckley, VP of brand development at Texas A&M. “We’re excited to expand our relationship to include Campus+, which allows us to bring unique services and experiences to the Aggie community, such as campus deliveries.”