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Gucci signs lease for spacious store at American Dream

Al Urbanski
American Dream Saks
Gucci, which has a shop at American Dream Saks, will now take more space at The Avenue at American Dream.

Gucci is going big at American Dream.

After just four months in business, The Avenue at American Dream has established itself as the luxury High Street at Triple Five’s mega-center in the New Jersey Meadowlands.

Gucci, which has operated a boutique in the Saks Fifth Avenue at American Dream since mid-September, has already decided on an upgrade, signing a lease for a 10,000-sq.-ft space.

Also, Saint Laurent, which opened a 3,200-sq.-ft. store on the second level of the Avenue, has contracted to expand into an additional 4,200-sq.-ft. on the level below, according to American Dream spokesperson Demi Halawa.

At its Sept. 17 grand opening, American Dream’s chief creative officer Ken Downing declared that The Avenue would become a regular stop for global travelers.

“We waited to make this the most unique and exclusive luxury center in the world,” Downing said. “We even expanded the original design to 300,000 sq. ft. of space to make sure of it.”

In addition to the 110,000-sq.-ft., two-level Saks, The Avenue’s current roster includes Hermès, Dolce & Gabbana, Mulberry, Tiffany & Co., Saint Laurent, Anne Fontaine, and Johnny Was.

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