The Hub on the Hill the first grocer in the nation to roll out an automated online solution for the EBT SNAP Double Up Food Bucks benefit.
The New York-based grocery non-profit, which operates an online marketplace that delivers locally sourced food orders from its Essex, N.Y. headquarters in the Adirondacks region across the state, is partnering with the Shopify-based e-commerce solution provider Grocerist and sustainable food non-profit Field & Fork Network to offer Double Up Food Bucks online.
Double Up Food Bucks is designed to help Electronic Benefits Transfer and Supplemental Nutrition Assistance Program (EBT SNAP) recipients stretch their benefits by matching SNAP dollars spent on fresh fruits and vegetables. The program is available in 25 states, The Hub on the Hill is the first to offer it online via the automated, scalable Grocerist solution.
Now, SNAP recipients shopping online at The Hub on the Hill will see Double Up Food Bucks automatically applied to their online account for their produce purchases. Double Up Food Bucks will immediately redeemable for discounts on any future produce purchases.
“Food prices are escalating rapidly, and the Double Up Food Bucks program is a fantastic resource for increasing SNAP recipients’ access to fresh, healthy foods,” said Jeff Anders, co-founder and CEO of Grocerist. “We’re proud to be working with Field & Fork Network on this important project, which provides a national model for how to implement nutrition incentives and SNAP together online.”
“Healthy food incentive programs like Double Up Food Bucks NY are great for families, grocers and our local communities,” said Lisa French, co-founder and executive director of the Field & Fork Network. “When families save money on food, they can use it for other needs. Those reinvestments in communities will help our local economies recover. We’re excited to roll this out with The Hub on the Hill and Grocerist, because e-commerce is becoming an important avenue for increasing access to food in our communities.”
Grocerist and Field & Fork Network are already actively working to identify other New York grocers for similar projects, helping them implement both SNAP and Double Up Food Bucks programs online. All SNAP recipients are eligible for the Double Up Food Bucks NY program.
The National Grocers Association Foundation Technical Assistance Center (NGAF TA Center) provided technical assistance services for this project.
[Read more: https://chainstoreage.com/instacart-provides-new-perk-federal-benefit-recipients]