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05/20/2021

Google to open its first permanent physical store — in New York City

Marianne Wilson
Editor-in-Chief
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Google is opening up shop in the Big Apple.

The tech giant will open its first-ever permanent brick-and-mortar store this summer, in the Chelsea section of Manhattan. It will be located in the 1.2 million sq.-ft. building that is home to Google’s New York City offices, which employ some 11,000-plus associates.

“Google has been in New York for the last 20 years, and we view the store as a natural extension of our longtime commitment to the city,” Jason Rosenthal, VP, direct channels and membership, said in a blog post.

The move to brick-and-mortar retail comes as Google has been increasing its hardware lineup. Early this year, the company closed on its $2.1 billion acquisition of Fitbit. 

Google said the store will be a place where consumers can experience its hardware products services “in a helpful way.” Customers will be able to browse and buy Google-made products, including Pixel phones, Nest devices, Fitbits, Pixelbooks and more.

In addition, there will be on-site experts offering tech support for Google devices, from fixing a cracked Pixel screen to helping with installations. It will offer how-to workshops throughout the year.

“Throughout the store, visitors will be able to experience how our products and services work together in a variety of immersive ways, which we’re excited to share more about when the doors open,” Rosenthal, said.

The company said it will require social distancing, masks and hand sanitation for customers and employees and will clean all spaces multiple times a day, adopting its health and safety procedures to follow local and national guidelines.