GNC exec pops up at Jack in the Box

Jack in the Box has a new marketing chief.

The quick-service chain appointed Ryan Ostrom as executive VP and chief marketing officer, effective Feb. 1. Most recently, he served as chief brand officer at General Nutrition Centers, where he helped lead the transformation of GNC from a traditional retailer to a global digital brand.  

Prior to joining GNC, Ostrom was global chief digital officer at KFC, which is part of Yum! Brands. He also served as chief marketing officer for Kenmore, Craftsman & DieHard at Sears, and was director of consumer marketing, strategy and customization for Reebok. 

“His [Ostrom’s] experience and leadership demonstrate a proven track record of transforming brands through unique campaigns, all while leveraging digital platforms to modernize how consumers engage with brands, said Darin Harris, CEO, Jack in the Box, which has more than 2,200 locations in 21 states. “He will be an integral part of helping evolve the future of how Jack in the Box builds lasting relationships with our consumers.” 

Adrienne Ingoldt, current senior VP, chief brand & experience officer at Jack in the Box, will take on a new role as senior VP, chief customer & strategy officer. Ingoldt’s new role will focus on strategic planning oversight, restaurant concept evolution, project management, corporate performance management, and internal and external communications.