GNC is expanding its wholesale presence in a big way.
The vitamins and nutritional supplements retailer said it will begin selling a select assortment of products in more than 4,000 Walmart stores and on the discounter’s website. Initially, GNC will offer a selection of men and women's essential everyday vitamins in several different formats. Over time, the company expects to expand its offerings to include additional sports nutrition and weight-management products.
"Millions know and trust our brand, and with this collaboration we can deliver the GNC experience to a whole new group of consumers,” said Josh Burris, CEO of GNC. "The future of the wellness industry has a place for everyone, and GNC is making a healthy lifestyle more accessible than ever by delivering quality products to consumers via Walmart's expansive network of stores."