GGP launches floral sculpture tour across five properties
In January, Brookfield Properties re-christened the hundred-plus General Growth Properties malls it acquired in 2010 with their original corporate name. Now, GGP will celebrate the re-blooming of its brand with an interactive floral art exhibition that will tour across five of its properties.
The five-piece display, entitled “Bouquet,” was created by artist Olivier Landreville and co-designed by GGP, and will spend about a month at each mall, starting with the Shops at Merrick Park in Coral Gables, Fla., in May.
Next up for the installation will be The Streets at Southpoint in Durham, N.C.; Fashion Show Las Vegas, and Oakbrook Center in Chicagoland before ending its tour at Stonebriar Centre in Frisco, Texas, in November.
The five towering pieces feature translucent petals mounted on a rotating canopy above a star-shaped seating base. Visitors can turn a central handwheel to guide the petals’ movement to cast ever-changing patterns of color and shadow across the space.
A short interactive quiz invites guests to discover which “Bouquet” flower reflects their personal style, extending the experience beyond the installation.
“As consumer expectations continue to evolve, experiences drive engagement, social sharing and longer visits,” said Andrew Barton, GGP’s senior VP of creative and brand strategy. “Interactive art like ‘Bouquet’ transforms public space into something memorable and participatory— encouraging guests not just to shop, but to stay, explore and connect.”
It was in 1954 that Martin, Matthew, and Maurice Bucksbaum borrowed $1.2 million to develop the Town & Country Shopping Center in Cedar Rapids, Iowa, as a site for the fourth location of the grocery store chain founded by their father.
Ten years later, the brothers were owners of five malls. By 1970, the fast-growing General Management mall developer was renamed General Growth Properties and became a public company through an initial public offering.
