Gen Z fave Princess Polly signs leases for eight new stores — here’s where
The digitally native, on-trend fashion brand Princess Polly continues to expand its U.S. footprint.
A.K.A. Brands Holding Corp. said it has fully executed leases for eight new Princess Polly stores across the U.S. (locations listed at end of article) and expects to announce additional locations throughout the year. The expansion will bring the brand into Texas and Minnesota for the first time.
Princess Polly also debuted its first Australian retail location last year, at Bondi Beach. Additional expansion in Australia is planned for this year.
Princess Polly opened its first U.S. store in 2023, at Westfield Century City in Los Angeles, and has since expanded to 13 locations. The response to the brand’s retail expansion has exceeded expectations, according to Eirin Bryett, co-CEO.
“Bringing Princess Polly into physical retail allows us to connect with our customers in real life and deliver the on-trend fashion they love through an immersive, in-store experience,” she added. “As we expand into new U.S. markets and accelerate our global growth, we remain focused on staying deeply connected to our customer. It’s an exciting chapter for the brand, and we’re just getting started.”
The brand was founded in Australia in 2010 as a trendy, affordable young women’s clothing brand by husband-and-wife team Wez and Eirin Bryett, who currently serve as co-CEOs. It opened its largest location to date in 2025, a two-level 7,809-sq.-ft. store in New York City’s SoHo neighborhood.
Princess Polly is set to open in the following locations in the second half of 2026:
•The Galleria, Houston;
•Stonebriar Centre, Frisco, Texas;
•Mall at Millenia, Orlando, Fla.; and
•Southdale Center, Edina, Minn.
The following locations will open in early 2027:
•Jacksonville, Fla.;
•Mall at Green Hills, Nashville, Tennessee;
•St. Johns Town Center, Boca Raton, Fla.; and
•SouthPark Mall, Charlotte, N.C.
