Gen Z brand Edikted expanding in Simon malls — here’s where
Edikted is doubling its store footprint.
The digitally native, Gen Z-centric fashion brand is opening stores at five Simon centers across the country in 2025, more than doubling its brick and mortar presence. Founded in 2020 and heavily influenced by the latest styles, Edikted has grown rapidly through largely organic promotion on social media platforms such as TikTok.
In 2025, the brand will open at the following Simon centers:
- Roosevelt Field, Garden City, N.Y.;
- Town Center at Boca Raton, Boca Raton, Fla.;
- The Galleria, Houston;
- King of Prussia, King of Prussia, Pa.; and
- Fashion Valley, San Diego, Calif, (already open).
“At Simon, we are constantly striving to add the newest and most relevant brands to our destinations across the country — and Edikted is exactly the kind of brand we’re looking for to galvanize our appeal with a new generation who already loves shopping and connecting in person at the mall,” said Zach Beloff, VP of leasing, Simon. “For innovative brands like Edikted, Simon offers a proven path to quickly scale up their store fleet for increased in-person presence, grow revenue, and attract new customers.”
[READ MORE: Simon, Shopify, Leap join forces to help online brands enter brick and mortar]
Inspired by top "streetwear looks, modern-day muses, and runway trends," Edikted offers affordably priced clothing and accessories that are accessible and on trend for women of all shapes and sizes, the company said.
“We are thrilled to collaborate with Simon on our expansion to top tier markets throughout the United States,” said Dedy Shwartzberg, CEO, Edikted. “Simon has demonstrated exceptional efficiency and capability in helping us scale effectively. Their team understands our customer and has positioned us within best-in-class shopping destinations.”
In addition to its new location at Fashion Valley, Edikted has stores at The Grove, Los Angeles; Irvine Spectrum, Irvine, Calif.; The Americana at Brand, Glendale, Calif.; Mall of America, Bloomington, Minn.; and in New York City’s Soho neighborhood.
