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07/22/2021

Gartner recognizes Dynamic Yield as personalization leader

Dan Berthiaume
Senior Editor, Technology
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Experience optimization platform Dynamic Yield has received top honors in the latest Gartner Magic Quadrant for Personalization Engines.

Dynamic Yield has been named as a Leader in 4/4 of the analyst firm’s reports on the category, both highest based on its ability to execute and furthest for completeness of vision. A complimentary copy of the report is available from Dynamic Yield here.

Dynamic Yield was evaluated alongside 11 other solution providers in the industry, receiving the highest critical capabilities ratings for testing (3.9/5) and optimization (3.9/5) use cases, as well as for the digital commerce capabilities use case, scoring the highest (3.81/5) of any other vendor evaluated in its companion 2021 Critical Capabilities for Personalization Engines research. According to Dynamic Yield, it believers it has remained a Leader in Gartner’s rankings for the following reasons:

● Superior UI and streamlined workflows that allow marketers to run omnichannel personalization programs across web, mobile, email, and ads, through a simple UI and streamlined workflows – without having to rely on developers.
● Agile and easy-to-use platform, empowering teams to start small, then scale across your brand’s channels at your own pace and deploy personalization and A/B testing where it will drive impact.
● Best-in-Class Algorithms that can predict customer intent and affinity in real-time through self-trained deep learning recommendation models.
● Open architecture, prioritizing flexibility, security, ease-of-use, connectivity, scale, and governance while offering a comprehensive personalization solution for enterprise-level organizations.

As part of the evaluation criteria, the company also received positive reviews from customers. On Aug. 21, 2020, a Gartner Peer Insights reviewer wrote, “Dynamic Yield is an extraordinary software to provide a satisfying experience to each customer through eye-catching, high quality and fully customized content. The tool is very robust for capturing data, merging it, and creating consistent data to allow for site customization, the service is perfect for storing and synchronizing data to CRM, ESP, API, and DMP systems. Boosting customer engagement has never been more efficient through product recommendations that suit each user as they navigate or interact on the site. Dynamic Yield is a comprehensive platform for integrating and working with Google Analytics, Tealium, Marketo, Salesforce Marketing Cloud, Oracle Broto, and others.”

“A lot has changed since last year. We increased the R&D group at Dynamic Yield by 15% and doubled the size of our data science team, launching dozens of new features, capabilities, services, and improvements to the same platform we’ve been building since the very beginning,” said Liad Agmon, CEO of Dynamic Yield. “Like the many that have come before it, this recognition is a reflection of our steadfast commitment to providing the best personalization technology in the world.”