Gap permanently closes some stores in San Francisco, including flagship

Marianne Wilson
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Gap Inc. is shrinking the store portfolio of its namesake brand in its hometown.

The apparel retailer is closing stores in San Francisco’s Embarcadero Center, Stonestown Galleria and its flagship store on Market Street, a few blocks from Union Square.

[Further Reading: Gap Inc. goes in-store pop-route for smaller brands]

"As part of Gap Inc.’s strategy to adapt to the changing needs of the customer and growth of our online business, we are looking thoughtfully at our real estate to support the best path forward," the company said in a statement as reported by SF Gate. "As a result, we are closing a number of stores across the Gap Inc. fleet. We are committed to quickly and decisively addressing stores that are underperforming and reviewing lease agreements that don’t fit our vision for the future of Gap Inc."

The Gap store on Chestnut Street will remain open, as well as stores operated under the retailer’s other banners, which include Banana Republic, Old Navy, Athleta and Intermix.