As is true with so many other things, Democrats and Republicans differ when it comes to their retail favorites.
Democrats spend more at stores such as Costco, Whole Foods Market and Trader Joe’s, while Republicans spend more at Walmart, Dollar General and Lowe’s, according to data collected from Affinity Solutions’ Consumer Purchase Insights. The data is based on actual credit card, debit card and transaction data in the second quarter of 2024.
In other findings, Democrats spent more at airlines, wholesale clubs and department stores. Republicans spent more at discount stores, service stations and fast-food stores. The largest categorical spending difference between Democrats and Republicans was in the discount category, with Republicans spending on average $167.20 more than Democrats.
In addition, some brands cross party lines. Five Below, Stitch Fix, Teleflora and HIMS were among the brands with the lowest level of spending discrepancy between Republicans and Democrats.
Additional insights on spending per card are below.
•Service stations and airlines had the next highest levels of spending discrepancies, with Republicans spending on average $45.94 more than Democrats at service stations and Democrats spending $31 more on airlines than Republicans.
•At the brand level, the largest spending difference between Republicans and Democrats occurred at Walmart, with Republicans spending $142.89 more than Democrats at Walmart.
•Costco had the next highest difference, with Democrats spending $34.11 more than Republicans, followed by Dollar General, with Republicans outspending Democrats by $20.91, and Lowe’s, with Republicans outspending Democrats by $14.49.