Fuel retailer bypasses pay at the pump
ExxonMobil’s new app eliminates the need to leave your car for fuel payment.
The Exxon Mobil Rewards+ app, accepted at over 11,500 Exxon and Mobil stations nationwide, enables users to pay for fuel from inside their vehicle, without swiping a card or interacting with the dispenser’s keypad. Payment information is kept secure and is never transmitted to the pump or the station. The app entirely bypasses card readers at the pump, removing the risk of card skimming.
In addition, the app will provide members of Exxon Mobil’s loyalty program with their regular rewards. Consumers using the app will also receive bonus fuel savings with special in-app promotions, including national offers and local tailored rewards. The new app integrates IBM Watson campaign automation, which enables ExxonMobil to tailor promotions based on geo-location.
The Exxon Mobil Rewards+ app replaces the Exxon Mobil Speedpass+ app created in 2016. The retailer designed and developed the app in partnership with IBM iX and is hosted in the IBM public cloud.
“We understand consumers’ needs are constantly evolving, so we are always seeking out and investing in new technology to meet those needs,” said Eric Carmichael, Americas fuels marketing manager for ExxonMobil. “We are pleased to debut this new app for a seamless experience across payment and loyalty, with ease of use and security top of mind.”
The Exxon Mobil Rewards+ app is available for iPhone and Android devices as a free download. Existing loyalty members can continue to earn points by signing into the new app with their login credentials.