Fresh Thyme cultivates same-day delivery

A Midwestern specialty grocer is the latest supermarket chain to offer same-day delivery.

Downers Grove, Ill.-based Fresh Thyme Farmers Market is partnering with the Target-owned Shipt online grocery service to provide same-day delivery to more than 10 million households in 30 metro areas across the Midwest region. Michigan residents of legal drinking age in the Detroit, Grand Rapids, Kalamazoo, and Lansing metro areas will also receive access to same-day delivery of beer and wine.

In addition to signing up for a Shipt membership, customers also have the option to pay per delivery with a one-time fee, no obligations or commitment. Fresh Thyme’s same-day delivery options include products that follow vegan, paleo, keto, vegetarian or wheat- and gluten-free diets. Shipt members can select Fresh Thyme in the Shipt app or site to add the grocer’s products to their order.

This new partnership with Fresh Thyme Farmers Market provides Shipt members product offerings that follow, free from artificial colors, flavors and preservatives. To celebrate the announcement, new Shipt customers who sign up through Saturday, July 11 will receive an annual membership for $49 (regularly $99). 

"We are thrilled to announce our partnership with Shipt," said Ramesh Reddy, CIO of Fresh Thyme Farmers Market. "Their delivery solution provides a convenience; one our customers are looking for in their shopping experience."

"Fresh Thyme Farmers Market is a staple for healthy, convenient and budget-friendly living," said Joe Manning, chief business officer of Shipt. "Partnering with Fresh Thyme Farmers Market gives us the opportunity to provide an additional layer of ease by bringing fresh and healthy goods to members across the Midwest."