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Freddy’s Frozen Custard & Steakburgers debuts new restaurant design

Freddy’s Frozen Custard & Steakburgers, Belleville, Ill.
Freddy’s Frozen Custard & Steakburgers, Belleville, Ill.

Freddy’s Frozen Custard & Steakburgers’ new restaurant design optimizes its growing off-premise business. 

The fast-casual restaurant chain, which is slated to open over 60 locations by year end,  debuted the design at its new corporate-owned location in Belleville, Ill. The format features a standard drive-thru and an enhanced mobile pick-up window to meet the increased consumer demand for off-premise dining. 

The new format also includes an enhanced kitchen layout to enable each order channel to maintain high efficiency across the operation. Customer satisfaction has been enhanced by incorporating innovative features that promote order accuracy and process efficiency across all order channels.

Additionally, the restaurant's designated digital pickup area has a custard freezer to give quick access to mobile and delivery orders without interfering with the dine-in order queue. 

The back-of-house features a transformed bagging station with a simplified, easy-to-interpret display, and a shared expo counter to give the shift lead the ability to manage every aspect of the operation from one location.

"With nearly 70% of sales being consumed off-premise, our team has been focused on developing restaurant prototypes that cater to this preferred method of dining by increasing convenience and ease of use for our guests," said Chris Dull, CEO of Freddy's Frozen Custard and Steakburgers. "The new prototype design opening in Belleville increases the convenience our guests seek by optimizing off-premise channels and not sacrificing the speed and quality that has maintained loyalty to our brand with over 20 years of history."  

As Freddy's maintains a high level of growth across the country, the brand will look to gather insights and key data from the new restaurant in Belleville to continue refining real estate options for new and existing franchisees. Franchise opportunities remain in nine of Canada's provinces, excluding Quebec, and in the U.S. including the Northeast, Upper Midwest, California, Florida, Oregon, and Washington, and large metro areas such as Pittsburgh.

Freddy’s Frozen Custard & Steakburgers has   more than 460 locations across 36 states nationwide.


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