Freddy's enhances analytics and insights with Domo data suite
Freddy’s Frozen Custard & Steakburgers has tapped a new data science solution to assist in its analytics operations.
Domo’s Data Science Suite will assist the quick-serve chain known for its cooked-to-order steakburgers, shoestring fries and freshly churned frozen custard treats in gaining further insights into the restaurant’s data, giving franchisees the ability to optimize pricing and model menu mix.
Freddy’s has partnered with Domo since 2015, and is now incorporating the company’s machine learning and artificial intelligence-powered suite to better gain analytics and insights about the business. Domo says through the partnership, Freddy’s has achieved several immediate wins and launched and optimized a new guest loyalty program to effectively incentivize its most high-value guests. In addition, the restaurant chain gained the ability to accurately score locations so it could conduct A/B testing initiatives like price optimization and menu mix modeling.
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“With the number of guests Freddy’s serves daily, it’s important that they have the training and solutions they need to understand and leverage data at every Freddy’s location, and we are proud that they are using Domo as a critical part of that solution,” said Mark Maughan, chief analytics officer and senior VP of customer success at Domo.
Founded in Wichita, Kas., Freddy’s operates over 530 locations across 36 states. The chain is fast-growing in large part due to franchising, and has a goal of opening 800 restaurants by 2026.
“Before selecting Domo for our data science needs, we were too focused on accomplishing a goal and not on the quality of the journey,” said Sean Thompson, VP of IT at Freddy’s. “When we took a step back, we realized that the solution was right there in front of us: Domo has delivered great value for Freddy’s, and our C-suite trusted Domo with our data and business, so the Domo Data Science Suite was an easy choice. When making these kinds of business decisions, we have to make sure we’re working with someone that not only has the data science chops but is willing to go along the journey with us and understands the importance of education and sharing."
