Fred Segal will offer interactive shopping and exclusive promotions through a livestream commerce network.
The iconic Los Angles lifestyle retailer will launch Fred Segal Live on talkshoplive, which is described as “the first live video streaming, shareable, embeddable commerce platform that lets you experience brands live.”
Presented by Mastercard, Fred Segal Live will offer an eight-week, live streaming shopping experience focused on the "Power of Diversity." The show will debut on Monday, Nov. 23, and appear weekly on Mondays beginning at 4 p.m. PT.
It will showcase collaborations with Black-owned, women-owned, minority-owned and small businesses along with exclusive promotions and easy online checkout experience via Click to Pay. Fashion, home, beauty and wellness will be among the featured product categories.
Every week, Fred Segal Live will feature guest hosts showcasing a curation of brands. It will offer incentives to purchase the products featured for 72 hours, exclusively through talkshoplive.
"This year created many challenges and opportunities for retailers across the nation and that has pushed us to explore a new approach to the way we are interacting with our customers,” said Jeff Lotman, CEO and owner of Fred Segal. “Fred Segal Live presented by Mastercard will provide a one of a kind shopping experience for our customers, giving us an opportunity to directly interact with them wherever they are, in the safety of their home, in real time and in a way we never have digitally.”
An array of brands and celebrities have launched their own talkshoplive live channels, including Best Buy, Dolly Parton, Garth Brooks, Alicia Keys, Julie Andrews, Tim Tebow, Tim McGraw, Kathy Ireland Worldwide and others.
"The traditional retail industry has been hit hard this year, but in tough times come the greatest innovations and partnerships. While talkshoplive has built a reputation as a powerful direct-to-consumer platform to increase sales for talent and brands, it is great to serve as a solution for traditional brick-and-mortar retailers looking to increase their digital footprint. Fred Segal is the epitome of experiential retail and bringing their fashion experiences to talkshoplive will be game changing," said Bryan Moore, CEO of talkshoplive.
Talkshoplive has a patented embeddable video player containing sales execution, which allows sales to be processed within the video player anywhere it exists, the company said. Sellers showcase their products via live shows, displaying product details and chat in real-time with customers, who can make purchases with one-click on the buy button.
The platform and iOS app are full service for sellers - from live show creation to order processing to ease of shipping and payouts. Buyers are able to access unlimited channels and live product shows.