FRCH debuts new name
FRCH Nelson has changed its name to Nelson Worldwide.
In 2018, FRCH Design Worldwide merged with Nelson, with the combined entity called FRCH Nelson. The rebrand will serve to culturally connect and unite all brands under a single banner and provide clients with a holistic approach to design that is unrivaled in the industry, the company said.
The rebranding comes as the traditional sectors of retail, hospitality, workplace, industrial, and even healthcare have blurred—and their influence signifies a shift in function and utilization of spaces.
“Today's consumers are engaging with brands in a much more fluid manner, moving through experiences with no delineation in mind about format, location, or category,” said Robyn Novak, VP, at FRCH Nelson. “This exciting transition will provide us with ample resources to continue to transform environments where people shop, dine, and play.”