Francesca’s names CFO

Francesca's acquisition continues to shore up its leadership team.

The accessories and lifestyle products company, which operates stores under the Francesca's and Franki by Francesca's banners, named Teresa Baker as executive VP and CFO, effective Nov. 7. She replaces Curt Kroll, interim CFO, will continue to support Francesca's until the end of the fiscal year and provide transitional support as necessary. 

Baker brings more than 20 years of brick-and-mortar and e-commerce experience developing and implementing strategic initiatives for retail businesses. Her background includes supporting multiple starts-ups and private-equity backed companies both internationally and in the U.S.

Most recently, Baker served as CFO of online dollar store Hollar and then as CFO for Carbon38, which focused on women's activewear. Prior to that, she was CFO and head of operations at UK retailer Liberty Ltd., from 2016 to 2018.

Before Liberty, Baker was with Jimmy Choo. She has also held various finance and operations roles, including working as CFO and COO at Colorado Group, an Australian retailer with more than 450 retail stores and outlets across multiple brands.

“From the leadership team I met during the interview process through to the broader team I've engaged with, it was these warm and informative meetings that made it an easy decision for me to want to become the brand's CFO,” Baker said. “I can't wait to use every day at work as an opportunity to contribute to the growth of Francesca's two unique brands," said Baker.

Earlier this year, Francesca's appointed Mike Early, senior VP and chief technology officer, and Laura Schick, VP, eCommerce.

“Building and refining our executive team allows for sustained growth in areas that will ultimately impact the seamless and convenient experience we want consumers to have each and every time they engage with us," said Andrew Clarke, CEO of Francesca's.

In early 2021, Francesca’s, which filed for bankruptcy in December 2020,  won court approval to sell itself to an affiliate of TerraMar Capital and Tiger Capital.

The retailer most recently announced a revitalized loyalty program – The Fran Club – which allows members to earn points every time they shop, as well as a strategic partnership with ThredUp to promote circular economy through which shoppers can turn in gently used clothing for Francesca's credit on its foreverfrancescas platform.

Francesca’s operates approximately 454 stores in 45 states and also serves its customers online.