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Former Vitamin Shoppe CEO to lead parent of DressBarn.com, Pier 1.com, other brands

Sharon M. Leite
Sharon M. Leite has been named CEO of Omni Retail Enterprises. (Photo: Business Wire)

Omni Retail Enterprises has named a seasoned retail executive as CEO.

The company tapped Sharon M. Leite to lead the revitalization of its brands, which include Bodybuilding.com, Pier1.com and DressBarn.com. Omni also owns the intellectual property of Modell’s Sporting Goods, Franklin Mint, SteinMart, Linens-N-Things and Ralph & Russo.

Most recently, Leite was the CEO of Ideal Image, where she led a transformation and brand-growth strategy to the rapidly growing aesthetics, beauty and wellness categories. Prior to that, from August 2018 to January 2024, she was CEO of The Vitamin Shoppe, where she led a successful turnaround. 

Earlier in her career, Leite held executive leader roles at Godiva Chocolatier, Pier 1 Imports, Bath & Body Works, Gap Inc. and The Walt Disney Company. 

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“Omni’s brands are trusted by millions of consumers and have an incredible legacy,” stated Leite. “We have a remarkable opportunity to accelerate growth by expanding into new channels and categories to make these iconic brands more accessible to consumers, while honoring their heritage. ’m excited to lead these brands into a new era. The leadership team, which we are in the process of building, and ownership are committed to providing the expertise and resources needed so each brand can reach its potential.”

Omni Retail Enterprises is a new company that acquired most of the assets from Retail Ecommerce Ventures. (REV is no longer an operating entity.)

“We are thrilled Sharon will bring her tremendous passion for the consumer, depth of digital and retail experience, commitment to building a winning team and a proven track record of developing consumer brands to the newly formed OMNI Retail Enterprises,” said Raj Gupta, executive chair of Omni Retail Enterprises. "Her unique background and experience make her the perfect choice as CEO for OmniI at this critical time.”

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