PVH Corp. has added a new role to its leadership team.
The parent company of Tommy Hilfiger, Calvin Klein and other brands has appointed Trish Donnelly, former chief executive of Urban Outfitters Group, to the new role of CEO of PVH Americas, effective Feb. 16. Donnelly will have responsibility for the Calvin Klein, Tommy Hilfiger and Heritage Brands businesses in the Americas and for the global Calvin Klein brand. The new regional approach is modeled on PVH’s structure in Europe.
As previously reported, Donnelly left Urban Outfitters at the end of January, after serving seven years with the company. Prior to Urban Outfitters, Donnelly oversaw J. Crew Group’s e-commerce business and spent over a decade at Ralph Lauren in product and merchandising roles. She also held senior leadership and operation positions at Steven Alan and Cole Haan.
“Trish is one of the most experienced and successful leaders in our industry,” said Stefan Larsson, CEO of PVH. “Her proven track record in winning with the consumer, driving industry-leading e-commerce, and balancing that with very strong retail execution and best-in-class partnerships, makes her the ideal leader to drive the charge for sustainable, profitable market-share growth for PVH Americas.”
Donnelly will be based at PVH’s New York headquarters, reporting directly to Larsson.
PVH’s portfolio includes Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Arrow, Warner’s Olga and Geoffrey Beene brands.