Former Lululemon exec takes top spot at Canadian outdoor apparel brand

Retail veteran Stuart Haselden has found a new home.

Arc’teryx Equipment, which is owned by Amer Sports Corp., announced the appointment of Stuart Haselden to the newly-created role of CEO, effective immediately. He succeeds Jon Hoerauf, president of Arc’teryx, who is leaving the company to pursue other plans.

Haselden will lead the global business strategy of the technical high-performance outerwear and equipment brand, with a focus on building new vertical capabilities and accelerating regional expansion. Based in North Vancouver, Canada, Arc’teryx operates more than 80 stores and also distributes its products to some 3,000 retail locations worldwide. 

Haselden most recently served as CEO of luggage and lifestyle brand Away, leaving the company in February after 13 months. (He remains on the board.) Prior to Away, he served as COO and CFO for Lululemon, from 2015 to 2020, helping restore the brand’s profitability and leading its international business.

“Stuart’s rare mix of global brand business leadership and direct to consumer expertise will be invaluable as we accelerate Arc’teryx direct-to-consumer strategies and position the brand for long-term success,” said James Zheng, board executive director and CEO of Amer Sports, whose other brands include Salomon, Wilson, Peak Performance, Atomic and Suunto.

“With Stuart’s leadership and deep experience in engineering profitable growth for disruptive vertical brands, I am confident that Arc’teryx can reach the next level and we look forward to his immediate contributions.”

Before Lululemon, Haselden held other leadership roles, including CFO, treasurer, and senior VP of finance for J. Crew Group, Inc. from 2006 to 2014. Prior to J.Crew, Haselden spent six years at Saks Inc., where he served in a number of roles.