Former Foot Locker exec joins Victoria’s Secret C-suite
Victoria’s Secret & Co. has made two appointments that reflect the retailer's increased commitment to technology.
The lingerie giant named Adrian Butler as executive VP and chief technology officer. Prior to Victoria’s Secret, Butler served as CTO of Foot Locker, from June 2023 to April 2026. (Foot Locker was acquired by Dick’s Sporting Goods in September 2025.)
Before Foot Locker, Butler served as CIO of Casey’s General Stores, from 2020 to 2023. From 2015 to 2020, he was senior VP, IT and CEO of Dine Brands Global (Applebee’s and IHOP). He also spent four years in a variety of positions at Target Corp.
Butler joins Victoria’s Secret as it is experiencing a turnaround under CEO Hillary Super. Net sales rose 15% to $1.560 billion in its most recent quarter. Comp sales increased 13%.
In other appointments, Gerri Martin-Flickinger will join Victoria’s Secret’s board of directors, effective Sept. 14. She previously served as executive VP and CTO of Starbucks, from 2015 to 2021, where she led the company’s global technology strategy and transformed its technology organization into a scaled, cloud-based ecosystem supporting customer experience, retail operations, and enterprise capabilities, according to a Victoria’s Secret release.
Martin-Flickinger’s appointment follows a comprehensive search disclosed by the board in May and conducted with the assistance of a nationally recognized executive search firm, the company said. Effective Sept. 14, the Victoria’s Secret board will comprise ten directors, nine of whom are independent and eight of whom are women.
“Gerri brings strong expertise at the intersection of technology, artificial intelligence, digital commerce, and consumer retail — capabilities that directly align with our Path to Potential strategy,” said board chair Donna James. “Her proven track record of leveraging technology to deepen customer engagement, accelerate omnichannel innovation, strengthen cybersecurity, and drive business transformation will be invaluable as we continue to execute our strategy and create value for shareholders.”
James added that, together with the recent appointment of Butler, Martin-Flickinger’s addition to the board reflects the company’s commitment “to evolving its leadership, governance, and technology expertise in support of its strategic priorities and long-term growth.”
Victoria’s Secret has a global footprint of approximately 1,420 stores in approximately 70 countries.
