Former Amazon exec joins C-suite at Lululemon

Lululemon Athletica Inc. is accelerating its at-home fitness business with the appointment of a new executive.

The company named Michael Aragon as CEO of Mirror and Lululemon Digital Fitness, effective Jan. 17. He will oversee the development and expansion of the Mirror in-home digital platform, and will report directly to Lululemon CEO Calvin McDonald.

Aragon joins Lululemon from Amazon, where he has served for five years as chief content officer at Twitch, a live-streaming service that creates multi-player entertainment experiences. He also spent more than a decade with the Sony Group, where he expanded the PlayStation network beyond gaming, and managed the digital, music and original content services in more than 30 countries.

Lululemon bought Mirror for about $500 million in 2020. Launched in 2018, Mirror is an interactive workout platform that, via a wall-mounted mirror device, offers weekly live classes and thousands of on-demand workouts as well as one-on-one personal training.

“Mike Aragon has an impressive track record of building successful brands by connecting people and building communities through digital content and experiences,” said McDonald, CEO of Lululemon. “He is the ideal leader to chart the path forward for Mirror as we engage with the more than 10 million lululemon guests who live the sweat life.”

Most recently, Nike filed a lawsuit that accused Lululemon of patent infringement for making and selling the Mirror home gym and related mobile apps without authorization. Nike said the at-home gym and apps use technology that the athletic footwear giant invented and patented.

Lululemon said in a statement: “The patents in question are overly broad and invalid. We are confident in our position and look forward to defending it in court.”